Video Guidelines

65% of users watch more than ¾ of a video, so I made sure to set user expectations by including the length of the video on the bottom right.

Digital Fold

Mockups showing how far content would extend below the fixed navigation to ensure minimal scrolling and encouraging copy to be more concise.

Fixed Navigation

Our usability study suggested that fixed navigation bars can reduce browsing time by up to 22%. Although fixed nav is very popular in 2018, we figured this out in 2012.

Wellness Program

UX / UI Mockups

Challenge

Scan QR code from poster to view HumanaVitality Experience Walk videos, images, and content on their tablet or mobile browser (portrait and landscape orientations).

Solution

Utilized responsive web design patterns and techniques, fixed menu, and brand colors to keep visual and interactive elements simple and functional in both orientations.